Most trade business websites do one of two things: they sit there looking decent without converting anyone, or they look so outdated that homeowners lose confidence before they even read a word. Either way, the business loses work it should have won.
Prime Name designs and builds websites exclusively for UK trade businesses. Every site we build is fast, mobile-first, SEO-ready from day one, and structured specifically around how homeowners make decisions when hiring a tradesperson. Not a template. Not a generic layout. A site built to do one thing — turn visitors into enquiries.
Your website is the first thing a homeowner judges you on before they call. It loads in under two seconds or they leave. It answers their questions clearly or they call your competitor. It looks professional on a mobile phone — where the majority of trade searches happen — or it loses credibility before they have read a single word.
A well-built trade website does not just look good. It works as a lead generation tool — pulling in traffic from Google, building trust quickly, and making it as easy as possible for a homeowner to pick up the phone or submit an enquiry.
A homeowner searching for a tradesperson on Google has three or four options in front of them. They spend less than ten seconds on each one before deciding who to call. In that time, your website needs to load, look credible, and answer the two questions every homeowner is asking: does this business cover my area, and do they look like the kind of company I would trust to come to my home? If the answer to either question is unclear, they click back and call the next one on the list.
We get your business to the top of Google Search & Maps
Year-round leads — not just when the weather turns
Emergency and planned work enquiries direct to you
A trade business owner does not have time to sit in weekly agency calls explaining what a roofer does or why homeowners call before 8am. We already know your industry, your customers, and what your website needs to do. That means less time spent briefing us and more time spent on the tools.
Every design decision we make is based on how homeowners actually behave when they land on a trade website. Where they look first, what makes them scroll, and what makes them call. Not what looks impressive in a portfolio.
Trade websites take a hammering — high traffic, multiple service areas, Google Business Profile integration, review embeds, and call tracking. We build sites that handle all of it without slowing down or breaking on mobile.
As your business grows — new services, new areas, more reviews — your website needs to grow with it. We build on platforms that are easy to update, and we are available to make changes without charging agency rates for every small edit.
We will tell you honestly during the strategy session — not push you towards the higher-value option.
Whether you’re a business owner or marketing manager, your time is valuable. We do our best to keep our process efficient and productive. Interested in our full process? Check it out here.
A homeowner finds your business on Google and clicks through to your website. In the first five seconds, they need to know three things: you cover their area, you do the job they need, and you look like a business they can trust. If your website answers all three quickly and clearly, they call.
We build every trade website around that journey. The homepage is structured to answer those three questions immediately. Service pages are written to match what homeowners actually search for. Contact options are visible on every page. And the site loads fast enough that none of this is lost to a slow connection.
The New Standard option is typically live within 3 to 4 weeks. Fully Custom projects vary depending on scope but are usually complete within 6 to 8 weeks. We give you a realistic timeline at the start of the project and stick to it.
Yes – SEO is built into every site we produce, not added afterwards. Page structure, title tags, meta descriptions, schema markup, site speed, and mobile usability are all addressed during the build. If you want ongoing SEO work after launch, we offer that as a separate service.
Yes. You own the website and all its content outright. We do not lock clients into proprietary platforms or hold sites hostage if they decide to move on. Your site, your asset.
Yes. If your current site has a solid technical foundation, a redesign is often more efficient than a full rebuild. We will assess your existing site during the strategy session and give you an honest view of which approach makes more sense.
+923184783450
63/66 Hatton Garden, Fifth Floor, Suite 23,London, England, EC1N 8LE
