SEO builds rankings over months. A new website takes weeks. If your roofing business needs more enquiries now — paid ads are the fastest route. Google Search Ads place your roofing company at the top of results the moment a homeowner searches for a roofer in your area. You pay only when they click.
Prime Name manages Google and Meta ad campaigns exclusively for UK roofing companies. Every campaign — the keywords, the ad copy, the landing pages — is built around how homeowners search for and hire roofers. No budget wasted on irrelevant clicks. Every pound targeted at homeowners in your service area who are ready to book.
Google Search Ads give your roofing company immediate visibility at the top of search results — above organic rankings, above the Maps pack. When a homeowner in your area searches for a roofer, your ad appears first. This is particularly effective for high-intent, time-sensitive roofing searches like emergency repairs, leak fixes, and storm damage.
Meta Ads extend your reach to homeowners in your target area who are not currently searching but are likely to need roofing work — homeowners in older properties, areas you have recently completed jobs in, or specific demographics that match your customer profile.
A roofing company running broad Google Ads without trade-specific targeting pays for clicks from people searching for roofing felt, roofing courses, roofing nailers, and commercial flat roofing contracts. The budget disappears, the phone stays quiet, and the conclusion is that Google Ads do not work for roofers. They do work — but only when the targeting is built by someone who understands what a roofing homeowner actually searches for versus everything else that contains the word ‘roofing’.
We get your business to the top of Google Search & Maps
Year-round leads — not just when the weather turns
Emergency and planned work enquiries direct to you
Your website is the first thing a homeowner judges you on before they pick up the phone. We build fast, mobile-first roofing websites that are structured to convert visitors into enquiries from day one.
Rank at the top of Google when homeowners in your area search for a roofer. We handle technical SEO, local content, and Google Business Profile optimisation — all built specifically for roofing companies.
Get roofing enquiries today, not in six months. We manage Google and Meta ad campaigns built around how homeowners search for and hire roofers with targeting and copy that reflects the way customers make decisions.
The Google Maps pack sits above organic results and drives a significant share of local roofing enquiries. We optimise your Google Business Profile and local citations to get your business appearing in the map results for searches in your area.
We build lead generation systems that bring direct enquiries to your business — not shared leads resold across multiple contractors. From landing pages to call tracking, we set up the infrastructure that turns Google traffic into booked jobs.
Generic Google Ads campaigns bleed roofing budgets on irrelevant searches — DIY roofing materials, trade courses, commercial flat roofing contracts. We work exclusively with UK roofing businesses — so every keyword, every negative, and every targeting parameter is built around the homeowners in your area who are ready to hire a roofer.
We build roofing keyword lists and negative keyword libraries that keep your ads in front of homeowners searching for roofing services — and away from every irrelevant search that would waste your budget without producing an enquiry.
We write roofing ad copy based on what homeowners are thinking when they are about to hire a roofer — the questions they have, the reassurances they need, and the reasons they choose one roofing company over another.
We monitor roofing campaign performance weekly, cut what is not working, and scale what is. Your cost per roofing enquiry goes down over time rather than staying flat or increasing the way unmanaged campaigns typically do.
We will tell you honestly during the strategy session — not push you towards the higher-value option.
Whether you’re a business owner or marketing manager, your time is valuable. We do our best to keep our process efficient and productive. Interested in our full process? Check it out here.
A homeowner notices roof damage after heavy rain. They search ‘roofer near me’ on their phone. Your ad appears at the top — clear service, area confirmed, professional copy. They click, land on a fast-loading roofing landing page with reviews visible and a click-to-call button at the top. They call. That is a properly built roofing paid ads campaign working exactly as it should.
Every element — from the keyword targeting to the landing page structure — is built around that specific journey. Nothing in the campaign exists that does not serve the outcome of a homeowner calling your roofing business.
Most roofing companies see their first paid enquiries within the first week of a campaign going live. Google Search Ads deliver results faster than any other channel because you are appearing in front of homeowners who are actively searching for a roofer right now.
This depends on your area and how competitive your local roofing market is. We discuss realistic budget requirements during the strategy session. We do not take on roofing ad campaigns where the budget is too low to generate a meaningful return.
Checkatrade leads are shared with multiple roofing companies — you are competing on price the moment you receive the enquiry. Google Ads produce direct enquiries that come only to you. The cost per direct enquiry from a well-managed Google Ads campaign is typically lower than paying for shared leads, and the close rate is significantly higher.
You own your Google Ads account. Your budget goes directly to Google. We manage the campaigns within your account. There are no markups on your ad spend — our fee is for campaign management only.
+923184783450
63/66 Hatton Garden, Fifth Floor, Suite 23,London, England, EC1N 8LE
