SEO builds over months. A new website takes weeks. If your trade business needs more enquiries now — this week — paid ads are the fastest way to make that happen. Google Search Ads place your business at the top of results the moment a homeowner searches for your service. Meta Ads reach homeowners in your area before they have even started searching.
Prime Name manages paid ad campaigns exclusively for UK trade businesses. Every campaign we run — the targeting, the ad copy, the landing pages — is built around how homeowners hire tradespeople. No wasted spend on irrelevant clicks. No shared budgets with unrelated industries. Every pound of your ad spend works for your business only.
Paid ads give your trade business immediate visibility at the top of Google — above organic results, above the Maps pack. When a homeowner searches for a roofer, plumber, or heating engineer in your area, your ad appears first. You pay only when someone clicks.
For trade businesses, the most effective paid ad channels are Google Search Ads — targeting homeowners at the exact moment they are searching for your services — and Meta Ads, which reach homeowners in your target area before they have started searching, building awareness that turns into enquiries over time.
A roofing company running generic Google Ads without trade-specific targeting pays for clicks from homeowners searching for DIY roofing supplies, roofing courses, and commercial roofing contracts. A plumber running broad match keywords pays for clicks from people searching for plumbing supplies, apprenticeships, and bathroom tiles. The budget disappears. The phone does not ring. That is not a paid ads problem — it is a targeting problem. Trade businesses need campaigns built by people who understand what homeowners in their specific trade are actually searching for.
We get your business to the top of Google Search & Maps
Year-round leads — not just when the weather turns
Emergency and planned work enquiries direct to you
Generic ad campaigns bleed budget on irrelevant clicks — homeowners searching for DIY supplies, trade courses, or commercial contracts. We build every campaign around the specific, high-intent searches that produce enquiries for trade businesses. No wasted spend. No broad match guesswork. Just targeted ads in front of homeowners who are ready to hire.
We build keyword lists, negative keyword libraries, and audience targeting specifically for roofing, HVAC, and plumbing searches. No irrelevant clicks eating your budget. Every impression is in front of a homeowner who is actively looking to hire.
The ad copy we write reflects how homeowners think when they are hiring a tradesperson, the questions they have, the reassurances they need, and the reasons they choose you over another. Not generic ad copy copied across campaigns.
Paid ad campaigns improve as they gather data. We monitor performance, cut what does not work, and scale what does, so your cost per enquiry goes down over time rather than staying flat or creeping upward the way unmanaged campaigns do.
We will tell you honestly during the strategy session — not push you towards the higher-value option.
Whether you’re a business owner or marketing manager, your time is valuable. We do our best to keep our process efficient and productive. Interested in our full process? Check it out here.
A homeowner needs a roofer. They search ‘roof repair [their town]’ on Google. Your ad appears at the top of the page — clear service, local area confirmed, strong credibility signals in the ad copy. They click. They land on a page that loads instantly on their phone, confirms you cover their area, shows your reviews, and has a click-to-call button above the fold. They call.
That journey — from search to call in under 60 seconds — is what a properly built paid ads campaign produces. Every element, from the keyword targeting to the landing page structure, is built around that specific path. Nothing in the campaign exists that does not serve that outcome.
Most trade businesses see their first paid enquiries within the first week of a campaign going live. Google Search Ads deliver results faster than any other channel because you are appearing in front of homeowners who are already searching for your service right now.
This depends on your trade, your location, and how competitive your market is. We discuss realistic budget requirements during the strategy session and give you an honest view of what your budget is likely to produce in terms of enquiries. We do not take on campaigns where the budget is too low to generate a meaningful return.
You control and own your own ad accounts — Google Ads and Meta Ads. We manage the campaigns within your accounts. Your budget goes directly to Google or Meta, not through us. There are no markups on ad spend.
Yes, and we recommend it for most trade businesses in competitive markets. Paid ads generate enquiries immediately while SEO builds rankings over the medium term. Once your SEO is strong, paid ads become a supplementary channel rather than your only source of Google visibility — which brings your overall cost per lead down significantly.
+923184783450
63/66 Hatton Garden, Fifth Floor, Suite 23,London, England, EC1N 8LE
